Starbucks has made a number of changes to its core leadership team as part of its new effort to focus more on customer engagement.

McDonald's is ready to make its second supersized plunge into the coffee market. But will its latest attempt as a barista make it Sanka or swim? Click here to see why Brand Keys founder Robert Passikoff says Mickey D's customer base is loyal enough to choose it over rivals like Starbucks and Dunkin' Donuts.

International Dairy Queen has named Jill Anderson to replace Patty Halvorson, Dairy Queen’s director of promotions, who left in late December.

Carlson Marketing Worldwide is phasing out its Gold Points Reward Network program, which includes 8 million members who earn rewards at more than 500 partner companies.

Staples is offering customers coupons in exchange for old staplers and hole-punches. It’s all part of a recycling program the retailer is running to drive sales of its One-Touch products.

Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”

FRIENDLY’S ICE CREAM CORP.: has once again launched its annual Valentine’s Day fund-raiser for Easter Seals to benefit children and adults with disabilities.

Revenue-generating activities such as purchases, subscriptions, licenses, and related cross-sells are relatively easy for most companies to track and understand at a customer level. But non-revenue activities have traditionally been more difficult to track. Web services and service-oriented architecture are creating more opportunities for positive customer interactions. Click here and find out how to make…

Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions.

Sponsorship has grown up. It's multi-faceted. It's quantifiable. And it's widely acknowledged to be at the forefront of modern marketing. It is not just