Search Results for: loyalty

  • Loyalty’s Royalty

    FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly

  • V.I.P Treatment

    CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in

  • First and low down

    The desperation is showing. Isn’t it sad that television advertisers showcased their panic during the most-watched broadcast of the year. Dubbed the Super

  • Executive Inn Group Has Tiers in Its Eyes

    This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

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  • Shelf Life

    In consumers’ minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for

  • Teen Fashion Queens

    Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The

  • Year End Revenues Up 7.5% For Valassi

    For the fourth quarter ended Dec. 31, 2003, Livonia, MI-based marketing services firm Valassis reported fourth-quarter revenues were up 2.8% from the

  • Live from the DMA Financial Services Council Conference: Not Burying Call Centers, But Praising Them

    While the dearth of data and do-not-call restrictions have teemed up to damp outbound telemarketing activity, Mass Marketing Insurance Group has managed

  • CoolSavings Buys Alliance Data’s TMS Business

    Online couponing firm CoolSavings Inc has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems. The purchase includes TMS’

  • The Lost Demo

    One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn’t