Members of the Hilton HHonors’s loyalty club need no longer spend much time pondering their rewards options. Hilton Hotels has struck a partnership with Maritz to open an online Hilton HHonors Rewards Store with a swank selection of goods cutting a wide swath from golf clubs to high definition TVs.

It’s been said that all the evidence shows that God was actually a gambler. That the universe is really just a great casino, where dice are thrown, slot machine handles are pulled, and roulette wheels spin on every occasion and for every event. And, over a large number of bets, the odds even out, so…

The best loyalty programs thrive on dialogue. Members agree to provide information--through transactions, survey responses and declared preferences--and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.

Macy’s has added new blood to lead its loyalty marketing efforts. The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services.

Customer relationship programs fail at an alarming rate -- 70%, said Devyani Sadh, quoting industry statistics. So why bother? Why go through the headaches of setting up a database marketing system at all?

Innovation and repositioning are enabling brands to remain competitive, according to a new study.

Millard Group Inc. recently assumed management of several files for Ohio Distinctive Software.

This cultural events and entertainment magazine title targets New York City parents with children up to age 11. Nearly 40,000 subscribers are available.

Campaigner's software-as-a-service products enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way - ...

Direct Media Inc. has been appointed list manager for Atlas Pen & Pencil Corp.