Online couponing firm CoolSavings Inc has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems.
The purchase includes TMS’ technology, certain patent rights, consumer package goods (CPG) contracts, retail relationships and other assets related to the delivery of electronic customer loyalty programs. CoolSavings will also maintain TMS’ relationship with grocery retailer The Kroger Co. to manage Kroger’s online loyalty program.
Managers and staff at TMS have been hired by CoolSavings to support the transition. Terms of the cash purchase were not disclosed.
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