Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes.

Companies are spending big bucks to get people to visit their Web sites. But for many, conversions are low, abandonment rates are high and site visitors are unsatisfied. Dave Friedman offers segmentation and content targeting tips that will bring traffic to your site.

AirTran Airways has found a unique way to reward travelers for their loyalty. Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New…

Red Lion Hotels are hyping a leap year promotion offering bonus points to loyalty program members who make reservations for Feb. 29.

Rymax Marketing Services has teamed up with Skullcandy, an audio products manufacturer, to produce specialty items for the incentive industry targeting 18- to 35-year olds.

JetBlue Airways Corp. is celebrating its eighth birthday by offering its loyal customers a present: 800 free roundtrip flights in exchange for names to help build its program.

Coupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found.

When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers.

Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.

The undeniable fact that consumers have greater control over the brand messages they see and let engage them is changing the world of media and brands. Click here to see how this trend affected the latest Brand Keys Customer Loyalty Engagement Index.