PetSmart is tapping into the emotional appeal of its PetPerks Visa Card by letting customers put the mug of their favorite dog or cat on it.

Rewards programs may draw some return business, but developing truly loyal customers requires more than special offers.

WYNDHAM HOTELS AND RESORTS: guest recognition program members can earn TripRewards points toward free stays and retail merchandise. Benefits include a choice of welcome snack and beverage, preferred pillow type, high-speed Internet access, express ...

By now, many of you are quite familiar with the phrase Web 2.0 referring to the perceived second generation of the Internet. Welcome to Promotions 2.0.

Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.

Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company

Gift cards that end up being worthless and rebate checks that never get sent to the consumer are two black marks against the promotional marketing industry.

I know just when it was that I found myself in the midst of the brand-vs.-direct argument. Well, make that battle, because opinions and tempers blow hot.

Dunkin' Donuts' online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program.

Brands that came early to the social media channel tend to mine it for insights into what their consumers are saying and thinking. Latecomers tend to view social media—including anything from blogs and discussion boards to MySpace pages and video aggregator sites—as one more way to get their marketing message out, according to a new…