Search Results for: loyalty

Hiring a not-so-secret weapon led Seismicom to a major jump in its creative ranking from No. 26 to No. 4. The weapon? Marilyn Barrett, a veteran in the

2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield

There’s a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.

The wind shifted for Draft last year. The agency aspired to more strategy work, so it formed a Concept Group of non-promo pros to foment ideas, beefed

Here’s an easy question: What’s the difference between a restaurant’s program and any major airline’s frequent flyer program? See? I told you it’s an

Does True Value hardware stores’ 15-month-old loyalty program mean true value? More than 172,000 consumers at 136 test locations think so. And within

Harrah’s Entertainment, Inc. is testing a new marketing program in its East Chicago, IN, location that lets casino employees market directly to gamblers on the gaming floor. The new program allows Harrah’s employees to intercept gamblers on a losing …

LoyaltyPoint Inc. reported an estimated $11.9 million in revenues for the first quarter ended March 31, compared to only $22,000 for the same period last

America Online is running a $30 million marketing campaign to promote its participation in Upromise’s loyalty program. Earlier this month, AOL announced an expansion of its three-year-old partnership with Upromise, whose members earn cash for college …

Draft and DDB took top honors last month at the Chicago Association of Direct Marketing’s Tempo Awards. Seventy-five awards in 15 categories were presented