VKG Verlagvertriebs KG, the marketing division of German publishing house Bauer, has selected Chordiant Marketing Director to manage direct marketing campaigns within its subscriptions division.
According to Chordiant. the system will help coordinate campaigns for VKG across several departments, including telemarketing, direct mail, advertising and Internet-generated subscriptions, as well as the customer loyalty and service departments.
VKG will use the system to develop and manage marketing campaigns for all magazines in the Bauer publishing group, including TV Movie, Bravo and Maxi.
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