Search Results for: content marketing

The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.

Marketing automation vendors know that marketers are looking for better analytics functionality, and they’re listening, according to new data from a study from Raab Associates.

How have your customers changed and how have you responded?

Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path.

Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women’s line, pivoting from its traditional advertising using professional athletes.

Here are six ways that marketers can improve their customer’s experience on their websites.

Here are four strategies that will help you develop the right multichannel mix for your brand.

Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.

By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current […]

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.