Personal Data & Responsible Moodgeisting—How Do You Feel?
Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?
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Mind Your Metrics: Measuring Content Marketing Success
Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.
Chief Promo Marketer 1-27-15
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
Six Keys to Unlocking Gated Content’s True Potential
Are you getting the lead generation and sales engagement you want from your gated content?
How Your Sales Team Can Make Your B2B Website Sing: 3 Tips
Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.
Chief Marketer This Week 1-23-15
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
Five Reasons Your Audience Isn’t Engaging on Social Media
Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.
Chief Direct Marketer 1-21-15
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. View Web Version January 21,…
Chief Marketer – Sylvia’s Test
Chief Direct Marketer View Web Version January 13, 2015 IBM & Apple Apps Give Retail Associates Access to Customer Data IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer. More… SPONSORED BY: CONNECT with young females interested in…
Chief Marketer Tech Talk 1-20-15
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…