Search Results for: content marketing

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.

The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.