Search Results for: content marketing
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Digital
The Non-Creepy Future of Personalized Marketing
Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.
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Agencies
4 Mobile & Tablet Best Practices for Customer Engagement and Sales
Location-based technology, AR and other tactics can bring your mobile marketing plan to life.
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Digital
Driving Engagement with Video Cloud Solutions
A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.
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Agencies
Perfect Your Outbound-Inbound Marketing Balance
Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?
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Keys to Creating Killer Content
Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they’re creating and promoting the right content.
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2014 Online Marketing Trends
Optimizing messages and campaigns for tablets and mobile devices has taken hold this year, and social media marketing has continued to diversify in 2014.
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Social
Tips For Sharing Research-Based Content
Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.
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Agencies
Progressive Insurance Explores the Human Side of Paid Social
Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.
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Agencies
Creating B2B Video to Support the Buyer’s Journey
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
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Agencies
How Data-Driven App Marketing Will Revolutionize User Acquisition
Data is an integral and constant component of any successful app marketing campaign.
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