Search Results for: data

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

Here’s everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.

When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.

Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.

Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.

Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.

Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.

Here are some ideas to put into practice to make a better business case for video.