Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs.

B2B buying decisions don’t happen in an instant. They’re the result of multiple touches, in multiple platforms, over days, weeks, months, and sometimes, even years. Nurturing leads in this type of an environment has numerous challenges.

Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 26, 2015 For Better SEO, Focus on Clear Goals and Strong Site Design Knowing what to measure and having goals is key to better SEO. Get the scoop on how to improve your search strategy from Jim McKinley of 360Partners, live from B2B LeadsCon. More… SPONSORED…

This article goes into detail on three things that are important to keep in mind when marketing to Millennials.

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Lists featured this week include Mom365 and Logos Bible Study Software.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.