Search Results for: influencer marketing

There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts

It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce

Everything old is new again at Impact. Sort of. At the beginning of the year, Chicago-based Foote, Cone & Belding reorganized its promo agency – again.

OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer

THE DIRECT MARKETING and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes

Three weeks after a Senate investigations subcommittee hearing on the Deceptive Mail Prevention and Enforcement Act, which would impose national standards

The direct marketing and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes

He demands a limousine to ferry him wherever he goes, and the presidential suite at the poshest hotel in town had better be that limo’s destination. Far

Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets

In this month’s cover story, societal watchdog Ralph Nader likens ZapMe’s installation of 100,000-plus computers in high schools to the arrival of Big