The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

Awards for the year's best premium incentive campaigns were recently bestowed upon a diverse group of six marketers by the Incentive Manufacturers & Representatives

Roughly 39% of all smokers have received a cigarette promotional piece in the mail, according to a new study from Eisner Communications. This is only

Guideposts New Selects New selects for Ideals magazine subscribers include 72,000 last-six-month subscribers and 100,000 actives. Cost: $95/M for last-six-month

Here are two truths about trend-spotting: It's not rocket science. And everyone should do it. You have to look a little further ahead to stay in business,

Emotions play a major role in the state of the American economy, and business leaders with a positive outlook will fair much better in the long term,

When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual

Field Force Automation Magazine This new file names more than 50,000 subscribers to the publication for CRM, management and systems management professionals.

While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser.  New York City-based DC Comics

While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser. New York City-based DC Comics