Multichannel News E-mail This e-mail list identifies 6,000 cable industry decision-makers. They are good prospects for professional seminars, computer

American Bar Association This newly managed file includes 300,000 members of the American Bar Association, the national voice of the legal profession.

Paws ID Pet Tag Buyers Midwest Direct Marketing, Inc. is offfering 158,611 affluent indivbidualas who have bought the protective Paws ID tags for their

The first cover stories examined proposed taxes on advertising and promotion (including one seeking to ban tobacco and alcohol marketing), former Pepsi

Direct-to-consumer advertising of prescription drugs can be an important and productive part of office visits, according to a new study by Market Measures/Cozint.

The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

Suppose you're the director of marketing in the consumer division of ABC Pharmaceuticals, which makes prescription and over-the-counter drugs. You've

AT FIRST BLUSH, customer relationship management in the business-to-business arena is similar to consumer CRM. Both focus on efforts to maximize the long-term

E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from

At $55,521, they have the highest annual per-capita income of any U.S. demographic (besting whites by $10,000 and almost doubling the next most affluent