Search Results for: data

By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.

Amazon Go is a game-changer for retail overall. Here’s why this model, which skips store checkout lines via a smartphone app, will work.

These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

Are you thinking of rebuilding a website for your organization? Buckle up for the ride of your life.

Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.

“Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.

If you’re planning to increase digital ad spending in 2017, you’ll be under pressure to prove its effectiveness and impact. Here’s 3 tips to help.

Delivering a simple, smooth and safe application process for consumers can be challenging. It’s important to able to do so without incurring additional risk or compromising security.