In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 25, 2015 Snickers Steals a Page from “Share a Coke” Snickers "Dial-a-Snickers" campaign uses words like "cranky" and "spacey" to diagnose people who really could use a Snickers bar. More…   SPONSORED BY: B2B Multichannel Lead…

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 23, 2015 Nine Tips for Building Better Marketing Dashboards You have a lot of data at your fingertips, and you need to figure out the best way to process and consume that flood of information. Marketing dashboards can make your data more accessible and actionable. Here's…

Lists featured this week include Girls' World and Midstream Business.

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 22, 2015 What Marketers Should Know About International Promotions If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe. More…   SPONSORED BY: The Essential Resource of…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 18, 2015 Jim Beam Apple Tries Snapchat to Reach Millennials Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple. More…   SPONSORED BY: Get Answers, Not…

Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.

Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.