Search Results for: data

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.

A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.

Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here’s an inside look.

Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that’s the crux of ABM.

Here are three main strategies for approaching your competitive audit this holiday season.