Search Results for: data
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Agencies
Combining Customer Data Sets for Holiday Relevancy and Beyond
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
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Agencies
HCL Technologies Tests Campaign With Data-Driven Personas
HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.
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Agencies
5 Key Marketing Trends for 2017
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
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Agencies
How Leading CMOs are Planning Marketing Budgets for 2017
The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.
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Agencies
The Mysteries of No Complaints and Customer Retention
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?
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Agencies
Top 10 Marketing Predictions for 2017: CMO.com
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
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Agencies
Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here’s an inside look.
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Agencies
Why Calls and Conversations are Part of the Omnichannel Experience
Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.
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Agencies
Is Your Data Ready for ABM?
Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that’s the crux of ABM.
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Data & Analytics
Setting up Shop for 2017? Turn an Eye Toward the Competition
Here are three main strategies for approaching your competitive audit this holiday season.