A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 17, 2015 Look for Patterns in Your Content Marketing Having great B2B content isn’t enough. To truly maximize your efforts, you need to understand the patterns of how prospects engage with your content marketing. More… SPONSORED BY:…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 16, 2015 Cleese and Offerman See the Funny Side of Content Marketing And now for a marketing article with not quite so much spam in it—but a lot of bacon. Content Marketing World gave attendees a chance to laugh at themselves, with keynotes by Monty Python…

This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 15, 2015 Key Must-Haves for Data Optimization If you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—your marketing campaign will fail. In this special report, discover the…

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

There are many elements to a successful marketing campaign. But if you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—you will fail. In this special report, discover the tech and tools you need to maximize customer intelligence and conversion.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 11, 2015 How to Start a Facebook Group This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers. More…   SPONSORED BY: Get Answers,…

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?