Search Results for: storytelling

Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.

With artificial intelligence and the creator economy in the spotlight, the 2024 NAB Show brought together more than 61,000 attendees and 1,300 exhibitors in the broadcast, media and entertainment industry together at the Las Vegas Convention Center, April 13-17.  “We’re blown away to see over half of our attendees this year experiencing NAB Show for […]

MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former player Anthony Seratelli, launched in February with original unscripted programming, a weekly podcast, social media content and FAST channels. Seratelli shares how the two athletes transformed their professional baseball careers into a multi-faceted media company.    With production companies like […]

The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.

The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which […]

There’s no better way to engage college hoops fans than to pass them the ball, and that’s exactly what sponsors did at the 2024 NCAA Men’s and Women’s Final Four Tournaments this month. From pop-a-shot games to shooting drills to dunk moments, brands at both competitions placed attendees in players’ shoes—and the spotlight. The savviest […]

This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.

As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact.

Following the news of Shohei Ohtani’s involvement with an illegal bookmaker in California, the MLB is stuck between a rock and a hard place. Our author summarizes the scandal and provides a crisis communications format that should have been followed.

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.