Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 1, 2016 Great Wolf Lodge Uses Storytelling, Not Sales Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales. The CMO shares the case study. More……

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 26, 2016 Heineken CMO Puts Energy into Digital to Reach Millennials Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials. Including dropping more…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 12, 2016 How to Extend the Lifecycle of Content: 5 Tips Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content. More……

Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.

Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Steve Olenski at Forbes.com lays out six tips to get your brand event up and running smoothly with plenty of attendees.

Although digital and brand are permanently joined at the hip, mending your website woes won't solve all your problems.