As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

Gyro and Stein IAS were named the top B2B agencies of the year last night at the BMA’s B2 Awards Gala at the Hilton Chicago.

The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.

Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more intimate.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 15, 2016 Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more…

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 23, 2016 Motel 6 Targets Road Warriors With Mobile First Strategy A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6. More… SPONSORED BY: Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE…

We all know the numbers for video viewing are insane: billions! Is your video marketing up to speed?

Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.

Video accounts for 64% of all web traffic, and is projected to reach 80% by 2019. In this report, you will find an inside look at how Great Wolf Lodge added storytelling through video as a way to reach Millennials and Hispanics and three social video best practices for digital-first brands.