What do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers?

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 16, 2015 Agency Special Report: The Only Constant is Change Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but thrive, you need to move with the times. Chief Marketer sat down with several…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 10, 2015 Big Data: The Secret Weapon Behind Loyalty Programs The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels. More… SPONSORED BY: The…

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 4, 2015 4 Advantages to Storytelling Marketing Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling. More…   SPONSORED BY: The…

John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building.

Agency: Pop2Life Case Study: HGTV Lodge About Pop2Life For over 10 years, we’ve poured our souls into creating experiences that people can’t stop talking about… where the only word uttered is “WOW”; where the connection is real and powerful and lasting. Because our secret sauce isn’t simply the act of getting someone’s attention. (These days,…

Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there.