Search Results for: influencers

Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling

A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …

(Promo) Hispanic buying power is expected to reach $1 trillion by 2010.

And Latino women — key influencers and buyers — are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language preferences than ever before, Bonnie Garcia, president of Market Vision, said Wednesday.

Hispanic buying power is expected to reach $1 trillion by 2010. And Latino women—key influencers and buyers—are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language …

Kids entertainment producer Nickelodeon Networks has named Ron Geraci its senior VP-research. Geraci oversees all programming and advertising sales research for Nickelodeon and digital channels Noggin, The N, Nickelodeon Games and Sports (Nick GAS) and …

A Direct special report on the state of the direct marketing industry

Brand building, retention are major goals in pharmaceuticals

Harte-Hanks Inc. of San Antonio has launched a new daily lead generation service for targeting information technology buyers, with data gathered by telephone for 25 product categories.

Online product research conducted by consumers during the past year helped drive $180.7 billion in offline spending, compared to $106.5 billion in direct online consumer spending, according to Dieringer Research Group.

Don’t underestimate the importance of test and control groups