Search Results for: influencers

  • Report Says Rich Media Boom Just Beginning

    Rich media, online advertising that incorporates features such as audio, video, animation and interactivity, is projected to grow by more than 25% through 2007 and reach $2.2 billion by 2008, compared to less than 10% of all online advertising representing $800 million advertising last year, according to a new market research report released by E-Marketer Inc., based in New York.

  • Listline e-Newsletter 04-22-05

    ALC Data Management has been named manager of the Student Conservation
    Association’s list of 14,542 donors. These individuals are concerned
    about the environment and have contributed an average of $30 in response
    to direct mail.

  • Customer Needs Approach Dominates Over Product Attributes in Marketing Services

    A marketing strategy that focuses on customer needs rather than product attributes has become the dominate method of selling marketing services, according to a new study released by the consulting firm Winterberry Group, based in New York.

  • Listline e-Newsletter 04/14/05

    The international association of Hewlett-Packard computing
    professionals, Interex has appointed Worldata to manage the HP World
    Publications Database. More than 80,000 records are available.

  • Reebok Launches First VOD Ad Campaign

    Reebok had its first foray into video-on-demand interactive advertising this week, offering TV viewers in Philadelphia bonus footage from interviews with basketball legend Allen Iverson and hip-hop stars Jay-Z and 50 Cent, who appear in its new …

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  • List and Database News

    Mailing list availabilities

  • Thank You Counts

    Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

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  • History Repeats Itself

    Cause marketing rarely gets better than this: The History Channel’s Save Our History campaign raised the bar on the ideal intersection of a brand with

  • Hot Tip: It’s the Research, Stupid

    “I don’t get it. We’re using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases.

  • Conversion Metrics 101: Defining Success at Your Web Site

    Think about this. Last month, you spent $2,000 on advertising to send 5,600 visitors to your website and it generated 26 sales. Did last month’s activity move you closer to your goals? You don’t know, right? Well you need to know.