Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 12, 2016 Why Second Party Data is About to Have its Moment Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream. Learn why now is the time to…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 7, 2016 Taking Account Based Marketing to the Next Level It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics. Read how data can fuel…
A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.
What do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers?
Lists featured this week include Babybug and Chadwicks of Boston.
Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 29, 2015 Engaging Millennials With Experiential Marketing: 4 Tips Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.…
For many B2B marketing organizations, tech is the biggest budget line item for 2016. Where should your company be investing marketing technology dollars to get the biggest ROI?
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 23, 2015 Advice for Creating a Beautiful Agency-Client Relationship Any romance expert will tell you that the key to a good marriage is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops for…
CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.