Search Results for: data

Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.

A new study has found that the biggest challenges to growth fall around:

organizational structure, the role of data and the role of agencies.

Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Forrester’s Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.