Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Data’s Role in Event Marketing: 4 Tips Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy. Learn how the right information can improve…
Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, shares the four pillars that helped turn Sour Patch Kids into a cultural phenom.
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 13, 2015 Redesigning Business to Optimize the Customer Experience Consistency in the customer experience has become the new business imperative. An open technology ecosystem can help make that happen. More… SPONSORED BY: B2B Multichannel Lead Nurturing…
When a mega brand like MasterCard makes a huge shift in its brand image and marketing, it’s worth hearing from the top marketer about why and how.
Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 08, 2015 Popular Coupons Hurt Bed Bath & Beyond As consumers came to rely on Bed Bath & Beyond's popular 20%-off coupons, the company's profits are feeling the pain. More… SPONSORED BY: 5 Keys for…
As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 7, 2015 For Lego, Content Builds Retail Sales and Engagement Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan. Live from the DMA's &Then, learn how Lego turns new store openings into memorable…
For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.