This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing

Target is tapping into the excitement of New York’s Fashion Week by opening up pop-up stores to sell designer merchandise

Those who have worked in the performance marketing space for many years will recall when True.com first came to market. At the time, the dating offer scene had its way of doing things - the established players...

a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of

Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location

Best Buy has become too many things to too many people, which may be why a quarter of the attendees of CMO Barry Judge's keynote at eTail 2008 in Washington last week felt the electronics merchant's brand mission was "largely undefined." So where did it go wrong—and is that wrong really a right?

Subway restaurants are once again tapping a popular board game to drive in-store traffic and build sales with its biggest instant- and collect-and-win game

Beware the jabberwocky known as the advertising series. Too often what seems like a good campaign idea ends up in muddled ads forced to fit a particular

Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”

Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.