Ten Ways Shopper Marketing Can Help Improve Sales in a Tough Economy
Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade
Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade
If President Obama could endorse products, he'd probably be the richest man in the world in a very short time. But since he can't, others have been perfecting
Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event.
A hotel for dogs? Why not?
Here's something a lot of people don't know about me. I've been in costume as a Macy's Thanksgiving Day Parade participant. Yep, those aren't real actors escorting the floats. They are volunteer employees of Macy's and their families and friends. ...
7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE AGENCY: FreshWorks CLIENT: 7-Eleven, Inc. for lovers of sweets it was a dream come true. Racks of pink,
Grand Central Marketing has promoted Ted Skala to vice president, design and production
PANASONIC: has, for the fourth year in a row, named Xperience Communications
McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes
This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at