Search Results for: loyalty
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Small Number of Online Buyers Drive Almost Half of the Business
Only 18% of online buyers drive almost half (46%) of the spending, according to a report by Nielsen//NetRatings.
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Carlson Marketing Debuts New Team, Structure
Carlson Marketing has named several new executives, and revamped its focus and organizational structure.
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The Idea Makers
WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly
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Agencies
Branding Convenience
Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for
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Profoundly Good
CAR MAKERS REVVED sales online, on-air, On-Star (with GM’s Hot Button) and out in the wild blue yonder (with Jeep’s geo-caching). CNN served shakes to
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Revving the World
For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in
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Agencies
Traveling Light
WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,
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Agencies
Leading With Loyalty
The Internet wasn’t even dreamed of nor were computers when a group of 38 resorts got together in 1928 to form The Luxury Hotels of Europe and Egypt.
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Agencies
CRM Swing Shift
After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.
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Touting the Icon Helps Keep Captain Morgan Relevant
Diageo keeps its Captain Morgan brand relevant in the minds of 21-to-29 year olds by bringing its icon to life. When an actor dressed as The Captain puts drinks in the hands of party-goers, it’s proven to build brand loyalty.