Search Results for: loyalty

  • Small Number of Online Buyers Drive Almost Half of the Business

    Only 18% of online buyers drive almost half (46%) of the spending, according to a report by Nielsen//NetRatings.

  • Carlson Marketing Debuts New Team, Structure

    Carlson Marketing has named several new executives, and revamped its focus and organizational structure.

  • The Idea Makers

    WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly

  • Branding Convenience

    Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for

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  • Profoundly Good

    CAR MAKERS REVVED sales online, on-air, On-Star (with GM’s Hot Button) and out in the wild blue yonder (with Jeep’s geo-caching). CNN served shakes to

  • Revving the World

    For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

  • Traveling Light

    WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,

  • Leading With Loyalty

    The Internet wasn’t even dreamed of nor were computers when a group of 38 resorts got together in 1928 to form The Luxury Hotels of Europe and Egypt.

  • CRM Swing Shift

    After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

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  • Touting the Icon Helps Keep Captain Morgan Relevant

    Diageo keeps its Captain Morgan brand relevant in the minds of 21-to-29 year olds by bringing its icon to life. When an actor dressed as The Captain puts drinks in the hands of party-goers, it’s proven to build brand loyalty.