During the past year, store brand sales have increased by 10% versus 2% for national brands. According to Nielsen, while store brands comprise just over 10% of most retailers' total product mix, they also account for over 20% of sales, while achieving a turn rate that is better than two-to-one.

In a year challenged by battering economic conditions and skittish consumers, marketers are hanging on. Promo's annual report reveals that even though most categories experienced decelerating growth in 2009, spending was projected to grow, even if ever ...

Computer Services, Inc. has inked a partnership with RewardsNow, Inc.

Finally someone has come to their senses. U.S. Sen. Charles Schumer wants the Feds to step in to review complaints from consumers about frequent flyer programs. The biggest complaint

Score one for e-commerce over bricks and mortar. I managed to short out my Samsung BlackJack II PDA last week, getting out of my car and heading into a meeting. I scraped my car keys against the keyboard and after a quick flash, it was history. ...

Fresh from a prominent and recurring placement in the latest cable hit "Mad Men," Hilton Hotels is partnering again, this time with Paramount Pictures

Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage”, a new enhancement to its “Advantage Club” program

In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular

The stormy economy has put a hurtin’ on promotional products sales

Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish