Search Results for: loyalty

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

Diageo keeps its Captain Morgan brand relevant in the minds of 21-to-29 year olds by bringing its icon to life. When an actor dressed as The Captain puts drinks in the hands of party-goers, it’s proven to build brand loyalty.

Harrah’s Entertainment, Inc. could spend as much as $5.8 million making good on a coupon printing error that surfaced last week at Harrah’s Joliet Casino.

Burger King Corp. has reunited with the Star Wars franchise one last time to back the chain’s launch of its first-ever stored-value/gift cards. The Star Wars-themed Have It Your Way gift cards are available in six designs, each featuring two …

Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.

Low-cost airline Virgin Blue has launched a new frequent flyer program meant to reward loyal customers and raise its competitive edge in the industry. The program, Velocity, gives members six points for every dollar spent on Virgin Blue airfare. …

Epsilon continues to expand its footprint in database and loyalty marketing, merging earlier this month with sister shop Frequency Marketing, Inc. (under parent Alliance Data) and,,,

Aberdeen Group Inc. has released a database with 60,927 postal records
and 18,919 e-mail addresses. Those listed are subscribers and research
information customers.

As U.S. companies continue to expand globally, currently employing more than 60 million overseas workers, motivating and rewarding these diverse workforces is a significant challenge to organizations. Managers must be sensitive to differences since what …

Procter & Gamble and Wal-Mart Stores continue to lead Cannondale Associates’ annual PoweRanking survey, but non-food manufacturers and non-grocery retailers are edging higher in the ranks.