Loyalty services, alone among Alliance Data Systems

Groupe Aeroplan Inc., a loyalty marketing firm that serves a multi-national market, has acquired Carlson Marketing, a US-based loyalty marketing services provider, from Carlson Companies Inc.

Many companies try to coincide new product releases and/or news releases around Ad:tech New York. And each year we can almost count on something noteworthy occurring during this period. Unfortunately, several...

Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives

People using coupon Web sites is on the rise. In a surprising find, most of these coupon downloaders are people among the highest education and income brackets

In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest

Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26.

Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.

Getting people to sign up for loyalty programs is no problem. People are looking for added value and ways to stretch their hard-earned dollars. But getting them to use the programs is another story.

LoyaltyOne has acquired a 29% stake in Companhia Brasileira De Servicos De Marketing, which operates Dotz, a multi-retailer loyalty program based in Brazil