PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5

Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

FINANCIAL SERVICES: Credit and debit issuers will continue to reflect on how to evolve their loyalty program value propositions in a challenging regulatory

The stormy economy has put a hurtin' on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%

Coca-Cola landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook by Slate's The Big Money.com

In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

Want loyal customers? Ask if they can come out and play Sweeps and contests are a great way to add excitement to loyalty programs and educate consumers

Almost exactly a year ago, I blogged that I didn't think Starbucks' then-new Gold loyalty program offered enough in the way of benefits beyond the basic