Search Results for: pop-up

This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones.

Strategies to drive sales and marketing alignment in your organization.

Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York City, to the traveling Van Gogh Exhibition: The Immersive Experience, to Radiant Space in L.A., consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. When it came time to create an additional touchpoint […]

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums

E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an ambitious timeline and effort—one full month in the highly trafficked shopping hub, The Grove L.A. The experience, open May 24 to June 19, strategically took place near Sephora and Nordstrom in the Glass Box space and offered plenty of samples, swag and signage.

Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded. And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking […]

BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

Here we go again. Skydance Media and National Amusements have agreed to a new preliminary agreement that would see the former acquire Paramount Global.

Here we go again. Skydance Media and National Amusements have agreed to a new preliminary agreement that would see the former acquire Paramount Global.