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CM This Week 11-4-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 4, 2016 The 2017 PROMO & B2B Top Shops Listings are Here! Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services. More…   SPONSORED…

CM This Week 10-21-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2016 American Airlines Shows Off it Chicago Cubs Fandom America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs. More…   SPONSORED BY: Video: Pain Points…

Chief Marketer-This Week 7-22-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 21, 2016 Visa Rounds Out Olympic Team with 10 Refugee Athletes Visa has become the first Olympic corporate sponsor to sign deals with all 10 members of the Refugee Olympic Team. More…   SPONSORED BY: Where…

Chief Promo Marketer 7-19-16

|  by David Hurwitz

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 18, 2016 Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers. More…   SPONSORED BY: Bolthouse…

How Branded Entertainment Can Save Advertising

|  by Pete Borum

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.





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