Search Results for: loyalty
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Agencies
Dodgers Take a Swing at Reward Program
The Los Angeles Dodgers are offering fans a reward program that gives them the opportunity to earn points for shopping both in and out of Dodger Stadium.
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Agencies
Value Tops Customers Loyalty Preference
Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found.
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Agencies
Verizon Wireless Partners with Famous S&H Green Stamps
Up to the 1970s, The Sperry and Hutchinson Co. Inc. (S&H) printed the popular “green stamps,” which shoppers received when they bought items and later redeemed for toasters and water pitchers.
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Agencies
Airlines Loyalty Programs’ Mark Silver Anniversary Via Sweeps
Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.
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Clipping Slows
U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,
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Higher Gear
Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference
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Snail Mail Leaves Its Shell
Direct mail is often looked at as the ol’ fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic
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The New Frontier
SMS, MMS, SEOit’s an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their
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Gift Cards Under Attack
Heed the Warning. In February 2006, in a written response to a request from U.S. Congressman Charles Bass (R-NH), FTC Chairman Deborah Platt Majoras expressed
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Interactive Marketing Awards
Best Overall G6’s smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac’s