Loyalty 360 - The Loyalty Marketer's Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon

In the persona marketing strategy, marketers create distinct customer profiles of typical customers, outlining such factors as their product preferences, the needs and aspirations that drive those preferences

Coupons can get found on the Web in a number of ways. For example, Google lists about 86 million search results for the term, and Bing 60 million

2010 IMA Award Winner, Internet-based Loyalty Marketing | After it determined that one-third of all small businesses reported that the uncertain economy was their biggest challenge, American Express Open re-launched its Website as a robust online resource

Telematch, Mocapay and JWT have made changes to their management.

The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer

Loyalty Lab, Adenyo, American Teleservices Association have all recently announced management changes.

In time for Earth Day, grocery retailer the Great Atlantic & Pacific Tea Company is teaming up with online coupon provider Zavers

Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes

2010 IMA Award Winner, Internet-based Loyalty Marketing | It must be the recession. California lottery players were pulling back, not buying as many tickets unless the jackpot had hit the heavens, and rethinking those astronomical chances of winning. It’s called “jackpot fatigue” and Alcone Marketing Group was tasked with doing something about it