Many marketers are overwhelmed by the technologies and terminology that fall under "mobile." However, the foundational components of mobile marketing are straightforward, support core marketing and communications programs, and deliver clear and measurable outcomes.
The Ace Group and LoyaltyOne Consulting have made recent management changes.
The Women's Professional Soccer league survived a rough first year that saw its regular season leader, the Los Angeles Sol, disbanded in an owners' dispute
The Loyalty Marketer's Association has hired Jim Lott as vice president of sales
According to new research from consulting agency Morpace, consumers who friend brands on social network Facebook are as interested in showing their friends what products
There is an art and a science to word of mouth marketing. The art is the creative and innovative ways companies spark conversations with customers
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes
In 2009 the Chief Marketer Interactive Survey showed marketers deciding to follow online audiences into social networks, where the branding effects were
Tax time can, let's just say, be baffling to many TurboTax, which sells online tax preparation software, discovered it could improve its public standing
QUESTION: MARKETERS TODAY HAVE A WEALTH OF DATA AT THEIR FINGERTIPS MAYBE TOO MUCH. DOES HAVING ACCESS TO SO MANY METRICS HELP SHARPEN YOUR STRATEGY,