TracyLocke has won Best in Show for its Wisk-it promotion in the 2010 Interactive Marketing Awards. In addition, the campaign also won First Place in the Viral Promotion category

Kmart has picked a new store opening June 5 to house its first public washers and dryers in an Iowa City location based on space and community demographics. The demographics of the shoppers must have been the top decision in where to open the store as ...

RewardsNow has finalized a $7.5 million investment from Edison Venture Fund.

According to comScore's recent "State of Online Banking Report," customer service for online banking is getting a lot more attention in 2010 than it was last year.

Marketing expert Monica C. Smith answers few questions about the dos and don’ts of establishing a Facebook presence for a company's brand.

Welcome to Broker's Roundtable, a new weekly feature in Direct Listline. Every month, we'll select a different panel of list brokerage professionals. Then each week for that month, they'll tackle questions about pertinent industry issues and offer tips for mailers.

Mary Dillon, the CMO and executive vice president of McDonald's, is leaving. She has accepted a position as president and CEO of U.S. Cellular Corp

A brand identity guide can help marketers preserve their revered brand identity, taglines and key messages.

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners