Excerpts from our e-newsletter 12/15 R.J. Reynolds Tobacco Co. will halt a promotion that couples cigarettes with heavy drinking. The promotion targets

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings

Food staples such as bread and milk are often placed at opposite ends of a supermarket. But Best Buy couldn't do that with electronics. Analytics helped.

Food staples such as bread and milk are often placed at opposite ends of a supermarket. This requires customers to walk across the store – past a wide range of temptations – to fill their baskets with necessities.

Are Snap, Crackle, and Pop evil? Are Frankenberry and Count Chocula as scary as Boo Berry? The characters are fine, as long as they are not promoting poor eating habits to children, says Institute of Medicine of the National Academies in its latest report.

Highline Media LLC has named Statlistics to manage the Research Magazine list of 93,985 subscribers. Some 88,695 records are available for telemarketing and 28,139 e-mail addresses are offered.

Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths, and my experience at ad:tech New York would support this argument. Garish memories of catchy doo-dads...

Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of Medicine of the National Academies has found.

Advertisers focus more of their marketing efforts on people who kids believe are the main influencers behind certain entertainment categories including music, fashion and sports, according to a new study.