Search Results for: influencer marketing

A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …

(Promo) Hispanic buying power is expected to reach $1 trillion by 2010.

And Latino women — key influencers and buyers — are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language preferences than ever before, Bonnie Garcia, president of Market Vision, said Wednesday.

Hispanic buying power is expected to reach $1 trillion by 2010. And Latino women—key influencers and buyers—are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language …

A Direct special report on the state of the direct marketing industry

Brand building, retention are major goals in pharmaceuticals

Harte-Hanks Inc. of San Antonio has launched a new daily lead generation service for targeting information technology buyers, with data gathered by telephone for 25 product categories.

Don’t underestimate the importance of test and control groups

It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among

The growth of e-commerce over the past several years has magnified the importance of choosing the right technology partner for retailers. “What’s becoming increasingly clear is that online sales is way too large to ignore. In 2000, e-commerce …