Search Results for: influencer marketing

(Direct Newsline)—Depending on how personal data is handled and how much trust consumers have in a company, consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by …

Depending on how personal data is handled and how much trust consumers have in a company consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by the Ponemon Institute of Tucson, AZ and the Boston-based interactive advertising firm Dotomi.

Anyone who has ever given a toddler a baseball glove or a 12-year-old the latest incarnation of an Elmo doll quickly realizes that children are not a homogenous demographic group. This realization is often accompanied by tears (of the gift recipient, not the giver).

If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.

Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling

A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …

(Promo) Hispanic buying power is expected to reach $1 trillion by 2010.

And Latino women — key influencers and buyers — are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language preferences than ever before, Bonnie Garcia, president of Market Vision, said Wednesday.

Hispanic buying power is expected to reach $1 trillion by 2010. And Latino women—key influencers and buyers—are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language …

A Direct special report on the state of the direct marketing industry

Brand building, retention are major goals in pharmaceuticals