There is no "one size fits all" approach to reaching the influential 40 and over female, but rather distinct segments that should be marketed to appropriately, according to a new study. The study, conducted for More magazine by trend and research ...
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to...
The Affiliate Summit 2006 was an incredible success, with over 13 of the PartnerCentric Inc team in attendance including the President of PartnerCentric Inc Linda Woods. The PartnerCentric Inc booth had a fantastic turnout with much of the interest...
If one single word comes to mind after the holiday e-mail deluge, it is relevance. Consumers were more likely to delete unwanted e-mails or report the senders as spammers, according to a survey by Return Path Inc.
Recently there have been articles on the power of today’s buyer. Because of the Internet, the articles say, buyers have an almost infinite amount of information at their fingertips. These articles would have you believe that buyers are now omniscient and therefore can make decisions based solely on the “facts.”
As the curtain closed on the holiday shopping season, new figures indicate that consumers are 4% less satisfied with the online shopping experience than they were earlier in 2005.
The goal of Public Relations is to conduct the positive image of a business to its targeted audience. ICMediaDirect.com, a full service online advertising agency, has assembled a team of industry experts to convey your business goals to customers.
Cox Target Media has developed a direct marketing program for some 3,900 auto dealers in the U.S. Chrysler Group. The goal is to sell more cars to the primary audience of CTM's Valpak franchise: women. The full-line of Valpak products, including the ...
Most advertising, marketing and public relations professionals know a blog—short for Weblog—when they see one. But many are skeptical about actually using this relatively new self-publishing platform.
In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix.