Search Results for: influencer marketing

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Incentives and rebates are losing their umpf when it comes to influencing consumer decisions when buying a new car. While the average size of the cash rebates and incentives and the percentage of customers receiving them have both grown 10% …

Students looking to buy consumer electronics say they are the ones in control of the budget and brand-buying decisions, according to an online survey of 300 junior and senior high school students conducted by InsightExpress. “Students are more educated …

So here it is, the middle of August, and you’ve made a tremendous push perfecting your catalogs, operations, and staff for the greatest financial impact

SUMMER VACATION IS winding down and kids are gearing up for a back-to-school buying frenzy. New products and characters are hitting store shelves, TV

It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

Parents’ and children’s advocacy groups are prepared to rise up against marketers who target teens, saying their advertising is to blame for some of the