You'd think that textual e-mails would win the number-of-words-read sweepstakes, if only because there are no distractions from the text. MarketingSherpa's new eyetracking laboratory tests proved the reverse is true.
Youth marketing is under attack in America. And while not all marketers are being directly blamed for the troubles surrounding kids, it is clear that
WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly
For the first time in The Globes' six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in
Beth Negus Viveiros, Direct's executive editor and chief of the Boston bureau, gave birth to her second child Oct. 21. Daniel John Viveiros weighed in
CHIEF MARKETER Web editor Tim Parry recently spoke with Greg Livingston, the executive vice president of Cincinnati-based WonderGroup, about how the role of mother as consumer has changed and why you should market even “adult” products such as autos to youngsters.
Volkswagen of America, Inc. and Scholastic Marketing Partners have kicked off the next phase of their seat belt safety campaign with an online voting component. The Fasten Your Seat Belt...Go Far! campaign is a nationwide program that challenges teens ...
Network World Inc. has introduced a postal list of subscribers to Network Life magazine. These 62,622 subscribers requested the quarterly magazine supplement Network Life, which focuses on home network technology.
Consumers who made direct response TV purchases are named on the Video Drive Marketing list. A total of 896,810 buyers from the last 12 months are available.
S. Korea is an economic and technological leader, which makes it an important example for the rest of the world. One distinct area of leadership is S. Korea’s success in dealing with Spam where recent policy changes seem to be effective. The new...