By a wide margin, dedicated media devices are preferred for mobile TV viewing over multi-purpose handhelds such as cell phones, PDAs and smart phones, according to a study of blogosphere conversations.

(Promo) Last month, we wrote about marketers' fast-growing interest in social-networking sites as platforms for promotions.

Philip Morris USA has asked movie studios not to use its cigarette brands as product placements in movies and to reduce or eliminate smoking scenes in movies targeting youth.

Some 850,000 names are offered on the Shall We Dance database. It features people who typically watch dancing competitions and purchase music.

Electronic newsletters (better known as e-newsletters or e-zines) are one of the easiest and most underutilized tools companies can use to enhance a Public Relations (PR) or marketing campaign.

Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.

Marketing to youth is one of the hottest yet most challenging topics in digital marketing--for good reason.

When you dream about getting your name in a publication or your product on a national morning program, what do you envision?

If the latest survey sponsored by the National Retail Federation (NRF) is correct, consumers are planning on giving the gift of green to U.S. retailers this holiday season. The survey, conducted by BIGresearch, indicates that the...

Procter & Gamble is rewiring its in-store dashboard. P&G and a slate of other top marketers are expanding their test of a measurement system that compares