Search Results for: influencers

There is something strangely familiar but uniquely different about this Ad:Tech. Others have had thousands of attendees, long lines for registration,Casale’s trademark red bags, booth babes, free beer, all fueled by an almost tangible energy where quiet conversation and standing room are in short supply.

(Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?

Omnicom Group is now officially in the word-of-mouth business.

At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second…

Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend — and they do spend it.

Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,

Social media like blogs and peer reviews are gaining influence, and marketers
avoiding these newly emerging channels risk losing business, according to
Forrester’s Shar VanBoskirk.

As online marketing embraces—willingly or unwillingly—the collaborative nature of Web 2.0, data analysis is evolving to encompass key performance indicators (KPIs).