Children, even those as young as three-years old, wield a tremendous amount of influence when it comes to family spending.

VH1 is paying homage to everything metal—music that is—this month with a month-long marketing campaign to promote a network TV event dedicated to the rock genre.

While blogs may seem like a harmless way for people to communicate, they can wield enough influence to cause significant damage to a company's brand and image—and that damage can be done in a minimal amount of time.

Marketers want to the right thing when it comes to metrics. But their desire far outpaces their ability, judging by a new CMO Council survey.

WELL, THAT NEVER HAPPENED before. I think I've mentioned that I'm a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage

It’s Saturday and I’m working on a column that was supposed to be turned in two days ago while getting the ultimate NFL junkie’s fix: the 2006 NFL Draft on ESPN

Women catalog shoppers want comfort and value

I remember my mother buying Amway soap during my childhood. I didn’t quite understand how the organization functioned then, and I still don’t today. Amway, now re-branded as Quixtar falls in the multi-level marketing category...

Ross-Simons Launches Via Via, a new catalog from fine jewelry, home and gift merchant Ross-Simons, offers shoppers a unique, casual collection of jewelry, accessories and home decor items. A note on the inside cover of the Premiere Edition asserts, ...

There is a change under way in the world of marketing: the rapidly growing influence of analysis, measurement, and process in what has traditionally been a field dominated by creativity, brand, and buzz. We call this the Demand Generation revolution, and among other things, it is being driven by the need to hold marketers accountable…