Search Results for: influencer marketing

This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy…

Affiliate marketing depends on several factors to be successful. Mainly, an experienced affiliate wants to influence the visitor to click on the banner or text link they have placed to refer traffic to the merchant’s site.

Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in …

There really is an equation to calculate both hardcore return on investment and softer brand equity. It’s just a different equation for every campaign.

Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several

There’s a lot more to kids’ marketing today than trying to keep brands relevant, hip and cool. Today’s kids want two additional things from marketers:

Not too long ago I was whipping through a Maureen Dowd column in The New York Times, expecting more hilarious commentary on the current state of affairs,

Kippen Publishing has hired Listdata Management Services Inc. to oversee
the subscription file of Spare Time Magazine. This publication targeting
business opportunity seekers has more than 2.1 million subscribers.

Welcome to Our Special Report on Publishing
Welcome to the first special report from Direct Listline.

This edition is about magazine publishing, a field that increasingly has veered from general interest products to niche titles.

In this special, we explore the characteristics of vertical magazines and the markets they serve. We also report on trends and offer statistics on readers in individual audience segments.

Welcome to Our Special Report on Marketing to Children
Welcome to the latest in a series of special reports from Direct Listline.

This edition is about marketing to children, a growing population with growing buying power.

In this special, we explore how to reach kids and their parents, whose purchasing decisions they often influence significantly. We also report on trends and offer statistics on what kids are spending their money on and how they spend their time.