* Spare Time Magazine
* MediaTech Publishing Files
* Successful Small Business Magazine
* Barrie Pace Sale Buyers
* Belvoir Media Enhanced Files
* Hispanic Unidos
* Lightwave/Cabling Installation
* Nickelodeon Magazine
* Latina Magazine
LISTS UNDER NEW MANAGEMENT
Spare Time Magazine
Kippen Publishing has hired Listdata Management Services Inc. to oversee the subscription file of Spare Time Magazine. This publication targeting business opportunity seekers has more than 2.1 million subscribers. Seventy percent of these individuals are homeowners; the median age is 50. VentureDirect Worldwide was the prior manager.
Selections: Quarterly hotline, age, income, homeowners, credit card, telephone numbers, gender, marital status, state/SCF/ZIP
Sample usage: UICI, Picture Stock, Dream Builders, Peoples Benefit Life Insurance, Custom Enterprises, StoresOnline, QES, Blue Cross
Price: $95/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
MediaTech Publishing Files
Worldata has been appointed to manage the list portfolio of MediaTech Publishing Inc., effective Aug. 1. The appointment includes both postal and e-mail lists for Certification Magazine and Chief Learning Officer magazine, with 114,099 and 32,543 subscribers respectively. The e-mail counts are 22,823 for Certification Magazine and 11,243 for Chief Learning Officer. Direct Media Inc. was the prior list manager. These publications target the corporate education and information technology markets.
Selections: Job function, education, home/business address, state/SCF/ZIP
Price: $225/M (postal file): $300/M to $350/M (e-mail files)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
NEW LISTS
Successful Small Business Magazine
National Financial Publications has launched a list of 30,000 active subscribers to Successful Small Business Magazine. Subscribers are generally interested in starting their own company or looking for ideas related to running small businesses. The average age of a reader is 38, and the average household income is $38,000. About 58% are married.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
Barrie Pace Sale Buyers
Hartmarx Corp. has released a list of sale and clearance product buyers from its Barrie Price catalog division. The Barrie Pace Sale Buyers file consists of 32,856 women’s apparel buyers. A last-12-month buyers segment is available. The average purchase was $195. Ninety percent of these customers are women.
Selections: Gender, state/SCF/ZIP
Price: $115/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]
Belvoir Media Enhanced Files
Belvoir Media Group LLC has introduced some enhanced list segments, including subscribers with children, donors and book interests. The Belvoir Active Subscribers Who Donate file is the largest with 446,310 names. All names are derived from Belvoir’s 25 direct mail-generated magazine and newsletter lists. These include subscribers to aviation, equine, firearms, health, boating, antiques and cooking titles.
Selections: Hotlines, age, credit card, gender, income, interest, mail order buyer categories, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
NEW COMPILED LISTS
Hispanic Unidos
Fifty million households are identified on the new-to-market Hispanic Unidos database. This data comes from more than 3,200 sources including public records, the Internet, transaction data and marketing alliances.
Selections: Country of origin, English/Spanish preferences, acculturation, gender, age ranges, income ranges, quarterly hotline, demographic, lifestyle, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: Catamount Group, Kate Hauspurg at 203-778-4110 or [email protected] and Tracy Haddad at 203-778-4110 or [email protected]
NEW SELECTS
Lightwave/Cabling Installation
PennWell Publishing Co. has introduced selections for sales volume, number of employees and SIC codes on the Lightwave and Cabling Installation and Maintenance magazine files. Lightwave offers 94,449 subscribers, and Cabling Installation and Maintenance magazine has 55,813; both also offer e-mail and telemarketing segments. Canadian e-mail addresses are available as well.
Sample usage: Avaya Communications, CMP Media Inc., Fluke Corp., NFPA International, Specialized Products Co. (Cabling Installation)
Additional selections: Job function, company operations, purchase influence, hardware/operations environments, state/SCF/ZIP
Price: $155/M to $240/M (postal files)
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138 or [email protected]
SPECIALS!
Nickelodeon Magazine
Catalogers who place orders before Sept. 6 will receive $5/M off the base rate of the Nickelodeon Magazine file. Some 858,075 subscribers of this children’s title are available. Contact ALC Data Management, Rob Odri at 609-580-2783 or [email protected]
Latina Magazine
The former subscribers segment of Latina Magazine is being offered for $45/M off the base price for test orders received by Aug. 31. More than 150,000 former subscribers are available from the last 12 months. This women’s title is published in English. Contact MKTG Services, Robin O’Hagan at 215-867-4076 or [email protected]
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