* SeaBear Smokehouse
* NEC Digest Magazine
* Essentials By Anthony Richards
* New Market Movers Newsletter
* Food, Drink and Good Health
* Smart Health
* Silver Spoons
* TigerDirect Canada
LISTS UNDER NEW MANAGEMENT
SeaBear Smokehouse
NRL Direct has been appointed to manage the SeaBear Smokehouse catalog list. More than 47,000 last-24-month buyers who spent an average of $104 are available. Customers are generally 30 to 50 with a $75,000 or better household income. Catalogs and the Internet are the sources. Walter Karl Inc. was the prior list manager.
Selections: Gender, Internet-only buyers, state/SCF/ZIP
Sample usage: Alaskan Harvest, Godiva Chocolatier, Harrington’s of Vermont, Harry & David, Home Bistro, Jackson & Perkins, New Braufel’s Smokehouse, Omaha Steaks, Pittman & Davis, Harry’s Orchard, Republic of Tea, Tender Filet
Sample tests: Bridgewater Chocolate, Burger’s Smokehouse, Chef’s Catalog, Chesapeake Bay Gourmet, Delightful Deliveries, NaturALL Steaks, Pemberton Farms, Stock Yards, Sunnyland Farms, Wolferman’s Good Things to Eat
Price: $90/M
Contact: NRL Direct, Joy Contreras at 201-568-0707, ext. 15 or [email protected]
NEC Digest Magazine
The National Fire Protection Association has appointed Statlistics to manage the controlled circulation list of the quarterly NEC Digest, effective Aug. 15. The publication serves 34,154 subscribers with information about the National Electrical Code and related electrical installation and safety information. Direct Media Inc. previously managed this file.
Selections: Job title, type of business, number of employees, sales volume, purchasing influence, state/SCF/ZIP
Sample usage: Electro Rent Corp., Lab Safety Supply, International Systems.
Price: $140/M
Contact: Statlistics, Laura McManus at 203-778-8700, ext. 124 or [email protected]
NEW LISTS
Essentials By Anthony Richards
Amerimark Direct has released the customer list from its women’s apparel catalog Essentials by Anthony Richards. This file consists of 58,754 buyers from the last six months. Most customers are 50 or older with a $30,000 or higher income. The average order was $45.
Selections: Hotlines, gender, dollar purchase ranges, credit card buyers, multibuyers, state/SCF/ZIP
Price: $105/M (last-6-month buyers)
Contact: Mokrynskidirect, Linda F. Santaite at 201-488-5656, ext. 660 or [email protected]
New Market Movers Newsletter
The active subscription list has become available for the New Market Movers Newsletter, a weekly targeting investors. These 55,489 paid $149 for an annual subscription. Nearly 20% of those listed are women.
Selections: Gender, state/SCF/ZIP
Price: $115/M
Contact: Direct Media Inc., Michael Rovello at 203-532-2427 or [email protected]
Food, Drink and Good Health
Ampere Media LLC has introduced Food, Drink and Good Health, a master file with 180,278 online newsletter subscribers. These individuals have indicated they’re interested in cooking, health and fitness tips, and mixing alcohol drinks. The Internet is the source.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
Smart Health
Individuals who registered online or purchased various kinds of medical and dental services are identified on the Smart Health file. This universe has 900,000 names. These individuals are typically 25 to 55 with incomes in the $25,000 to $75,000 range.
Selections: Gender, hotline, telephone numbers, date of birth, annually insured, state/SCF/ZIP
Price: $100/M (base)
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
Silver Spoons
Parents with children who registered to become members of the Web site dmdeals.com are named on the Silver Spoons file. The count is nearly 600,000. These individuals typically have $75,000 or higher household incomes. They have children ranging from infants to 17 years old. All orders are one-time use only.
Selections: Monthly/quarterly hotlines, lifestyle, demographics, age, gender, state/SCF/ZIP
Price: $80/M
Contact: Catamount Group, Rebecca Hagadorn at 203-778-4110 or [email protected]
CANADIAN LIST NEWS
TigerDirect Canada
The names of direct mail buyers have become available from TigerDirect Canada. This file identifies 126,377 buyers of personal computers, digital camera, printers and technology products. Men made about 65% of these catalog purchases.
Selections: Hotlines, business/home address, gender, province
Price: $150/M
Contact: 21st Century Marketing Inc., Toni Rivara 631-306-5249 or [email protected]
Network
