Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 14, 2016 3 Steps to More Personalized Account Based Marketing Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices. Here's 3 tips to make…
If you didn't make it to SXSW this year, no need to worry, we have some “Cliff Notes” on what you may have missed.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 8, 2016 4 Reasons Why YOU Should Attend PROMONext in June New York in June is always a beauty. There’s Central Park, Lincoln Center, Broadway and let’s not forget the shopping! There’s plenty more to see…
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 12, 2016 SXSW May be Over, but the Takeaways are Still Red Hot You could have gone to SXSW, attended back to back to back sessions, and you still would have missed more than you saw. Is…
3 tools to track and analyze Instagram content and why you need them.
How can you make sure your marketing strategy is paying off and driving new business?
Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.
Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 6, 2016 5 Ways to Adapt to the Evolution of Marketing Automation For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data. Here are five ways to adapt. More… SPONSORED BY: Meetings & Travel Contacts from Northstar…