Search Results for: influencer marketing

Mobile phone companies face high rates of customer turnover and negligible brand loyalty. Two of the reasons—lack of an emotional connection with customers and promising more than they can deliver—aren’t unique to the wireless carriers. In fact, any marketer of goods that consumers consider to be commodities could fall victim to the same woes.

Multi Ag Media LLC has chosen Chilcutt Direct Marketing to manage three
dairy industry files. The largest Farm Market ID is a database that
identifies more than 1.3 million dairy farm owners and operators.

Chilcutt Direct Marketing has been selected as list manager for Schnee’s
Inc., a catalog and online marketer of boots and shoes. There are 5,617
buyers from this year available, in addition to 9,239 buyers and 6,663
inquirers from 2004.

Worldwide retail sales of licensed products rose by 1.5% to $175.3 billion in 2004. The figures, to be released this month by License!, are based on staff research and include art and publishing, brands and trademarks, licensed characters, …

Tween and tween spending power is projected to hit $243 billion in 2007. But that’s nothing compared to the baby boomer generation. The spending power by baby-boomers is expected to grow 3.2% over the next five years, hitting $2.6 trillion in 2007. To …

While campaign metrics have been the marketers’ mantra in the last few years, and ROI proofs are increasingly important components during and after work

A sale sign dangling from the window of an apparel store will drive passersby to pop in and buy a blouse five times more often than a traditional TV spot

Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from

Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …

Hasbro, Inc. is getting a little star power from actress Jamie Lee Curtis as its new spokesperson to promote the company’s board games and a new mail-in rebate campaign. Starting Nov. 1, Hasbro will roll out its Games Make Great Gifts campaign, offering …