Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 16, 2016 A Framework, based on Pokémon Go, to Catch 'em All Here's a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO or not. More……
Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 12, 2016 The Secret to B2B Lead Gen: Cut Through the Clutter Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 10, 2016 Creating Mobile Apps That Meet Customer Expectations Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale. Here's how you can optimize your mobile experience. More… SPONSORED BY: Expand Your Reach and…
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.
Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 5, 2016 Everything Old is New Again—And That’s What Millennials Love Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that. More… SPONSORED BY:…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 9, 2016 Should You Pay Attention to Augmented Reality Marketing? Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement. More… SPONSORED BY:…