Clearly it’s easier to communicate and establish a connection with consumers when they’re relaxing on the beach, attending a state fair, or strolling around a mall than when they’re rushing to get to the office or to catch a train at the end of the workday.
The Shop.org conference in New York kicked off on Oct. 11 with a keynote presentation on w@ U N2K about the DM generation.
Big ideas start from small concepts, even jelly shoes.
Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the...
Cygnus Business Media's e-mail master file has made its market debut. The file contains the names of more than 250,000 executives in agriculture, food, aviation transportation, construction equipment and other industries that subscribe to the company's controlled circulation magazines.
TOYOTA FINANCIAL SERVICES: and mtvU have launched a...WATERSMOLITOR: has morphed from a promotion agency into a...
A federal judge late Thursday dismissed a suit brought by a company that claimed Google was violating the law by selling its trademarked name as a keyword used to deliver competitors' pay-per-click ads in search results.
Best Buy’s recent announcement to drop its $9.99 loyalty program membership fee, one of the worst-kept secrets in the industry for the past six months, is a timely example of a key element of loyalty program management:
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending
It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet