Search Results for: influencer marketing

  • CHECKING OUT THE FLYOVER: CONQUERING THE DIGITAL DIVIDE

    Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…

  • Listline e-Newsletter 10/04/06

    Cygnus Business Media’s e-mail master file has made its market debut.
    The file contains the names of more than 250,000 executives in
    agriculture, food, aviation transportation, construction equipment and
    other industries that subscribe to the company’s controlled circulation
    magazines.

  • News Briefs

    TOYOTA FINANCIAL SERVICES: and mtvU have launched a…WATERSMOLITOR: has morphed from a promotion agency into a…

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  • Trademark Keyword Suit against Google Dismissed

    A federal judge late Thursday dismissed a suit brought by a company that claimed Google was violating the law by selling its trademarked name as a keyword used to deliver competitors’ pay-per-click ads in search results.

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  • Box Office Buzz

    Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending

  • Should Friends Be Marketers?

    It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet

  • Alcohol Marketing Study Under Fire

    The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio

  • Under the Influence

    Maybe you chalk it up to some sort of neo-globalism; post-Sept. 11, we understand that it’s a small world, after all, in ways Mr. Disney never anticipated.

  • Invitation Only: Subscribers to Host TiVo Tasting Parties

    It’s the Tupperware approach…applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects.

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  • Search Tips for That Time of Year, Again

    Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day, it’s time to get your search campaigns ready for the holiday shopping season.

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