Search Results for: influencer marketing

Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…

Cygnus Business Media’s e-mail master file has made its market debut.
The file contains the names of more than 250,000 executives in
agriculture, food, aviation transportation, construction equipment and
other industries that subscribe to the company’s controlled circulation
magazines.

TOYOTA FINANCIAL SERVICES: and mtvU have launched a…WATERSMOLITOR: has morphed from a promotion agency into a…

A federal judge late Thursday dismissed a suit brought by a company that claimed Google was violating the law by selling its trademarked name as a keyword used to deliver competitors’ pay-per-click ads in search results.

Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending

It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet

The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio

Maybe you chalk it up to some sort of neo-globalism; post-Sept. 11, we understand that it’s a small world, after all, in ways Mr. Disney never anticipated.

It’s the Tupperware approach…applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects.

Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day, it’s time to get your search campaigns ready for the holiday shopping season.