As online marketing embraces—willingly or unwillingly—the collaborative nature of Web 2.0, data analysis is evolving to encompass key performance indicators (KPIs).

The Absolut Spirits Co. has named Amplify Sports and Entertainment as its the sponsorship agency of record

In August, Hasbro will launch a version of the board game Life that uses a faux Visa card instead of faux money as currency, reports MediaPost’s Marketing Daily.

How much does it cost to acquire a new customer? Whether $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one

Advertising during the Super Bowl is a must for marketers of motor vehicles, soft drinks, and motion pictures. But for mailing list providers, not so much

A challenging time? Yes. But a great time for those who love a challenge, thrive on breaking new ground and have been deserving a seat at the proverbial

JUST ONE THING I think Herschell Gordon Lewis overlooks one issue in his excellent lambasting of fundraising letters that don't work the executive directors

In light of a rapidly changing global situation, consumer values are changing, making social responsibility and sustainability pivotal influences.

It’s common sense that top-level domains (TLD) have a strong influence on domain name selections and the perceptions that are formed by consumers. Rich Brooks of flyte new media wrote an interesting, albeit "unscientific" study...

(Direct) To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely digital goods.