Becoming Media Cognostic
At its core, marketing should be in line with customer expectations and experiences, not external, interruptive, or irrelevant. (Irreverent, though, is okay.)
At its core, marketing should be in line with customer expectations and experiences, not external, interruptive, or irrelevant. (Irreverent, though, is okay.)
Marketers, as you all well know, are professionals who choose words very carefully for a living. So why do we continue to use military terminology when talking about what we do
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward enough, but it's impossible to measure accurately.
Omnicom Group is now officially in the word-of-mouth business.
Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend -- and they do spend it.
Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.
When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the
Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,
A colleague had a great description of brand: The brand is the solution.
Social media like blogs and peer reviews are gaining influence, and marketers avoiding these newly emerging channels risk losing business, according to Forrester's Shar VanBoskirk.