Search Results for: influencers
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The Coming eRevolution in Online Marketing
Change is something we all seek to better understand.
In the marketplace, thousands of minute innovations occur daily. -
TV Looks Shaky
According to the Television Bureau of Advertising (TVB), total spot television advertising revenue to drop off between 2-5% in 2009 from 2008 figures. Online ad revenues for local TV stations, however, are expected to increase 25-35%.
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Promo’s PRO Award Finalists 2008
This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing
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Agencies
Walmart Updates In-Store TV Network
Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television
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Agencies
Pop a Shop
a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of
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Nutritional Standards
I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear.
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Spam Success Rate: 29%
What€™s the biggest problem with spam? It€™s not that people get away with it and profit from it; it€™s that an ungodly number of recipients actually open them up and act on the offers they see in those spam messages.
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Agencies
DMA Ramps Up Lobbying Spending in Election Year
Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.
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Agencies
Small, Medium Businesses to Increase Ad Spending: Study
Eighty-one percent of all small- to medium-sized businesses will either maintain or increase their level of advertising spending, according to the Local Commerce Monitor,
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E-Mail Suffering Because of Social Networking, Text Messaging
It comes as no surprise that e-mail marketing has been suffering because of the increasing popularity of online social networks and text messaging.